Rails Girls is a free two-day workshop for developing web applications with the language Ruby on Rails, addressed to women with no experience in programming. To promote the fact that programming can be easily at any girl's fingertips, weliterally brought it to their fingertips, using an unlikely channel: nail salons, and a new medium: "THE KEYTOWEL". A computer keyboard, printed on towels and paper replaced the ones normally used in nail salons around town. With the message "Beautiful hands can write beautiful code"on the paper, unsuspecting girls going for a manicure,were directed to the site for more information on a possible future career.
Rails Girls is a free two-day workshop for developing web applications with the language Ruby on Rails, addressed to women with no experience in programming. To promote the fact that programming can be easily at any girl's fingertips, weliterally brought it to their fingertips, using an unlikely channel: nail salons, and a new medium: "THE KEYTOWEL". A computer keyboard, printed on towels and paper replaced the ones normally used in nail salons around town. With the message "Beautiful hands can write beautiful code"on the paper, unsuspecting girls going for a manicure,were directed to the site for more information on a possible future career.
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